EU Social Innovation Competition

So proud and honoured that Shuffle Swaps was chosen as one of thirty semi-finalists in this year’s European Social Innovation Awards. Our aim to revolutionise swapping into an online platform for us to share and recirculate our unworn clothing was selected from a field of over 766 other social innovations due to its ability to create and provide long lasting, sustainable change in our consumption habits!

The European Social Innovation Competition was launched in 2012 in memory of Diogo Vasconcelos, a Portuguese leader who’s focus was to foster and grow innovation that addressed some of the greatest societal challenges of our time.  The competition, run by the European Commission, looks for ideas that seek to improve environmental and social issues that impact Europe. The theme for 2020 is to “Reimagine Fashion – Changing Behaviours for Sustainable Fashion”.

At Shuffle Swaps we’re Reimagining Fashion as a shared experience, where one item of clothing lives multiple different lives (relationships if you will!) with multiple different owners, each of us adding and sharing our stories when we pass it on. We want to establish a new way to consume fashion, that still gives us plenty of choice and newness, without having to spend extra cash and drive excessive fashion production. As a sustainable practice, Swapping is one of the easiest ways to reduce waste and stop treating clothing and accessories as disposable and start seeing them for the value they have! 

We’re extremely excited to represent Ireland in this competition. This lovely island of ours has the most fun, welcoming and committed sustainable fashion community that’s actively growing and open to new ways and ideas on how to shop responsibly, practice conscious consumption and reduce landfill waste. We’re so proud to be able to share our work with you and most of all hear all of your feedback so we can continuously improve for you.

Come join us on our journey and help start a new way to consume fashion!

If you’re interested in finding out more about the competition and all the amazing 30 Semi-Finalists, you can see more here.

Shuffle Swaps x

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