Shuffle Swaps started as a small idea to try and digitise the swap shop process to make it easier and accessible for everyone to use. Like many of us I own a large number of clothes that I no longer wear and can find it hard to let go of them. Swapping was a way for me to test out the secondhand market. See how I could participate, get value for what I owned and still get that feeling of having something new to wear without actually buying more!
At the events I was able to see, feel and size up the other clothes and make a conscious decision before committing. It was fun, chaotic and a way to connect with others and have some lively chat. Like all good things though, swap shop events are limited and not always possible to attend. I wanted to find a way to bring this energy , fun and spirit online so the swap could carry-on whenever and where ever we were! Make it into a service that can be used long-term as a real alternative to buying more.
The worrying reality of climate change and the impact of the fashion industry on the environment has resulted in a need for all of us to find new ways to consume fashion, but it can be difficult to know what to do. When you strip it all down though, the easiest way to be sustainable is to simply re-use what has already been produced. By using the clothing we own we change fashion from being something disposable, into something valuable and worth caring for.
I hope you’ll join me on this journey and remember this is your platform, I’d love to hear your questions, comments and feedback on how we can make it work for you.Send me an email and let me know here.